Jacqueline GaNun

• Your Home magazine page, Good Housekeeping
• Nest feature magazine page, Country Living
• “Your Family’s Staging Area,” The Atlanta Journal-Constitution
• “What, Exactly, Are Craftsman Style Homes?” Country Living
• Do Not Disturb magazine page, WSJ. Magazine

Click on the magazine pages for a closer look.

The three single-page features (one of which I chose) are all dominated by one or two large images, but the style and tone of the pages are quite distinct. Country Living and Good Housekeeping are both speaking more directly to the reader than WSJ. Magazine. CL is convincing readers “why you’ll love” two historic homes and GH is encouraging them to “reclaim an awkward space,” while WSJ contains no direct mention of the audience. Its page is more aesthetic, meant to elicit admiration for the space and inspire readers without directly suggesting ways to achieve a similar vibe. This difference tracks with the mission statements of the three publications:

• WSJ. Magazine’s authoritative storytelling connects with and inspires arbiters of luxury and style across print, digital and social media.
• The Country Living reader is looking to slow down and make more room for what matters … Country Living delivers a breath of fresh air whenever, wherever she needs it.
• Good Housekeeping presents a world of beautiful, enticing possibility, made easier by our genius solutions — all backed by the GH Labs.

The GH and CL pages are also brighter, with more white space and vivid, clean images, and they both utilize more text than WSJ. All three contain sources, but GH is the only page with a quote.

The Atlanta Journal-Constitution mudroom feature and Country Living Craftsman explainer are both more text-heavy, though both still utilize multiple images to illustrate the concepts in the story. The CL article has one source with a bio at the bottom, which would not be found in a regular news article. The AJC piece is heavily sourced, with multiple architects and designers quoted or paraphrased. It’s also formatted more like a traditional, longer newspaper article than the CL’s straightforward explainer about the Craftsman style. CL utilizes subheds and bulleted lists while the AJC takes the reader through multiple examples in the text (with accompanying visuals) of mudrooms, mixing in practical advice for readers, such as “a modest mudroom addition can start out at $7,000.”