Jacqueline GaNun

• “What Style Is It? Brookhaven Residence,” Atlanta Homes & Lifestyles
• “What Style Is It? St. Marlo Country Club Home,” Atlanta Homes & Lifestyles
• “$2 Million Homes in Georgia, California and South Carolina,” The New York Times
• “A new season,” Home Grown
• “An Equestrian Estate With a Training Arena and Riding Trails Lists in Rural Georgia,” The Wall Street Journal

Structure

• AH&G: Short blurbs with style information in text boxes. A single graf is packed with information, including address, location, homeowners, price and realtor.
• NYT: Lots of descriptive language and facts. Bold subheds make it easy to pick out important information like size and price per square foot.
• HG: Traditional newspaper format. Images effectively show the main points of the story, especially the owners.
• WSJ: Lede pulls the reader in with numbers, emphasizing the size and price of the estate.

Sourcing

• AH&G: No sources. Brookhaven piece names architect, home renovators (who presumably own the home) and realtor.
• NYT: No sources quoted or paraphrased.
• New season: Only sources are the two homeowners, who are quoted extensively.
• WSJ: Quotes listing agent and homeowners. Includes data from Redfin (median home price in county).

Storytelling

• AH&G: Text boxes are easily digestible, describing architectural styles factually without overwhelming text.
• NYT: Compelling visuals separate the properties. Provides crucial information — the location, price and short summary — at the top of each entry.
• HG: I love the visual of the renovated home contrasted with its original condition. The story wouldn’t be as strong without it.
• WSJ: Images are effectively interspersed to show and tell — the story describes the outdoor area and the reader immediately sees photos of it.

Style

• AH&G: Mini guides serve the magazine’s goal of showcasing Atlanta’s “most inspiring residences” with homes that are likely aspirational for many readers.
• NYT: Roundup piece fits squarely in the “What You Get” section’s agenda. Someone looking to buy a $2 million home might start here to see what value they should be looking for in different cities.
• HG: Follows the personable style of Home Grown by showcasing a local home and delving into the owners’ background.
• WSJ: The Journal’s real estate section reflects its reputation as a news source of wealthy businesspeople. Most articles are about properties in the multi-millions, like this one, and many are exclusives.